Brand kit

Circular Payments brand assets

Logos, colors, type, and ready-to-share social media artwork. Every asset is published in SVG (vector, infinitely scalable) plus PNG at common platform sizes. Use these for press coverage, partner co-marketing, ISO referral material, or anywhere you need our identity.

Customer-facing site: fundedin24.com. Press inquiries: press@circularpayments.com.

Social media

Pre-composed share cards sized for the platforms you'll actually post to. The Open Graph card is the same artwork that appears when fundedin24.com is shared anywhere with link previews.

Open Graph card

Open Graph card

Wide share card for Facebook, LinkedIn, Twitter (summary_large_image), and link previews. 1.91 : 1 aspect.

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Social square card

Social square card

1 : 1 card for Instagram feed posts and square Facebook posts. Includes headline + benefit pills + URL.

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Profile avatars

Use the rounded square for app icons and Slack-style placements; use the circle when the platform crops to round (Twitter/X, LinkedIn, Discord) and you want pixel-precise edges.

Avatar — rounded square

Avatar — rounded square

Profile mark with rounded corners. Slack workspace icon, app icon, generic square avatar.

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Avatar — circle

Avatar — circle

Pre-clipped circle for platforms that crop avatars to round (Twitter/X, LinkedIn, Discord).

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Color palette

Click any swatch to copy its hex. Tokens map to CSS custom properties in the app's globals.css; use them in code instead of inlining hex where possible.

Navy
Primary background, dark surfaces
#0A1628
--color-navy
Navy Light
Surface gradient highlight
#131F36
--color-navy-light
Navy Dark
Deepest dark accent, footer ground
#060E1A
--color-navy-dark
Brand Green
Logo mark, headline accent, CTA, links
#00D26A
--color-accent
Brand Green Dark
CTA hover, gradient lower stop
#00B85C
--color-accent-dark
Slate 300
Secondary text on dark surfaces
#CBD5E1
Slate 500
Muted body text on light surfaces
#64748B
--color-text-muted
Slate 900
Primary body text on light surfaces
#0F172A
--color-text-dark

Typography

Two faces from Google Fonts. Plus Jakarta Sans does the heavy lifting for headlines and the wordmark; Inter handles body copy and UI.

Display
Plus Jakarta Sans
Headlines, wordmark, hero text
800 — Get Funded in 24 Hours
700 — Subheadlines
600 — Section labels
500 — Captions
Body
Inter
Paragraph copy, UI labels, microcopy
700 — Emphasis
600 — UI button
500 — Body strong
400 — Body regular

Usage guidelines

Quick rules to keep our identity legible and consistent. When in doubt, ask before publishing.

Do

  • Use the dark-bg lockup on navy or any dark surface; the light-bg lockup on white or light gray.
  • Preserve the lockup's proportions. Scale uniformly — don't stretch.
  • Leave clear space around the lockup equal to the height of the infinity mark.
  • Use the SVG when the destination supports it. PNG is for places that don't (some social uploaders, some email clients).
  • For partner / press coverage, link back to fundedin24.com.

Don't

  • Don't recolor the infinity mark. The brand green (#00D26A) is the only approved fill.
  • Don't rebuild the wordmark in a different typeface or weight. Use the supplied SVG.
  • Don't place the lockup on a busy photo without a solid colored panel behind it.
  • Don't crop, rotate, add drop shadows, or apply outer glows to the mark.
  • Don't imply endorsement. Press coverage should make clear when content is editorial vs. paid.

Need something else?

Higher-resolution exports, lockups in formats we don't list here (EPS, PDF), an asset for a specific campaign, or press inquiries — reach out and we'll send what you need.

For legal/compliance disclosures referencing the operating entity, see our Privacy Policy and Terms of Service.